Tag: small business services

SEO…Where Do I Start?

  SEO (Search Engine Optimization) is the process of improving the visibility of your website so it is more easily found by search engines, such as Google or Bing.  The basic tenet of SEO is to develop great content built around certain keywords that relate to your business. One of the main benefits of SEO […]

The 3 Keys to Defining Your Brand

  Your brand is a lot more than a logo.  It is what defines you, your product, and your service.  It is the encapsulation of all that you stand for, how you relate to others in the marketplace, and how your customers perceive you. So, what are the 3 keys to defining your brand? Position […]

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

Running Your Business on Twitter

Getting Business on Twitter: 7 ways to make the most of your tweets.   Using Twitter as a business lead generation tool has become one of the most effective strategies for letting potential customers know about your business, products, or services, connect with a new audience, and grow a list. As with every other form of marketing, however, there are […]

Can Your Business Survive without a Marketing Business Plan?

Can Your Business Survive without a Marketing Business Plan? Every business school worth its salt teaches the value of having a “Marketing Business Plan” (and most require students learn how to craft one before they graduate). All too often, however, solo- and entrepreneurial businesses try to get by without a Marketing Business Plan. And that’s unfortunate. ith a good plan in place, it’s much easier to […]

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