Tag: Small Business Owner

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

SEO…Where Do I Start?

  SEO (Search Engine Optimization) is the process of improving the visibility of your website so it is more easily found by search engines, such as Google or Bing.  The basic tenet of SEO is to develop great content built around certain keywords that relate to your business. One of the main benefits of SEO […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

Can Your Business Survive without a Marketing Business Plan?

Can Your Business Survive without a Marketing Business Plan? Every business school worth its salt teaches the value of having a “Marketing Business Plan” (and most require students learn how to craft one before they graduate). All too often, however, solo- and entrepreneurial businesses try to get by without a Marketing Business Plan. And that’s unfortunate. ith a good plan in place, it’s much easier to […]

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