Tag: Small Business Marketing

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

3 KPIs You Need to Measure Every Month

  “You can’t manage what you don’t measure.”  This old business adage is as true today as it ever was, but now far easier to put into practice. With a free tool like Google Analytics, you can determine the effectiveness of your website and online efforts through ongoing measurement of KPIs (Key Performance Indicators). If […]

Make Videos that Get Seen

  Over 1.3 billion videos are watched every day.   The takeaway?  If you want to get your message across to new and existing customers – and have some control over what message they hear – then you need to get a video marketing plan in place for your business!   However, it’s not as […]

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

Can Your Business Survive without a Marketing Business Plan?

Can Your Business Survive without a Marketing Business Plan? Every business school worth its salt teaches the value of having a “Marketing Business Plan” (and most require students learn how to craft one before they graduate). All too often, however, solo- and entrepreneurial businesses try to get by without a Marketing Business Plan. And that’s unfortunate. ith a good plan in place, it’s much easier to […]

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