Tag: Small business

Google: The New Yellow Pages

      A recent survey shows that, of the 61% of global Internet users who research products online, 44% begin by using a search engine.  In the US alone, 90% of that search engine traffic is controlled by Google, which has truly become the new Yellow Pages.  But here’s the key number for your business:  […]

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

SEO…Where Do I Start?

  SEO (Search Engine Optimization) is the process of improving the visibility of your website so it is more easily found by search engines, such as Google or Bing.  The basic tenet of SEO is to develop great content built around certain keywords that relate to your business. One of the main benefits of SEO […]

SEO and Google Penguine: An Update on What’s New

           Recently, Matt Cutts, head of Google’s anti-SPAM team, presented at SMX Advanced Seattle and provided an update on Google Penguin, the search engine giant’s latest SPAM-tackling algorithm. At the conference, Cutts reasserted that Penguin is designed to “tackle low quality content” and should not be viewed as a “penalty.” Cutts then went on […]

Marketing Strategies for Improving Customer Retention

There are any numbers of ways to compete for one-time customer dollars, but the science of customer retention and repeat business is founded on just two fundamental concepts: 1) Produce marketing materials that accurately describe your product or service, and 2) deliver a product or service that is everything your marketing materials say it is, […]

Running Your Business on Twitter

Getting Business on Twitter: 7 ways to make the most of your tweets.   Using Twitter as a business lead generation tool has become one of the most effective strategies for letting potential customers know about your business, products, or services, connect with a new audience, and grow a list. As with every other form of marketing, however, there are […]

Customer Acquisition 2012

Businesses fail due because of the following: Keep the Doors Open – low awareness among a target market – didn’t acquire enough profitable customers – acquired enough customers but at too high of a cost Customers are assets, acquired, managed for profit and retained to keep a competitive edge in the market places. Customer acquisition […]

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