Tag: Marketing

The Tips You Need to Reinforce Your Mobile Marketing Plan

  Your Mobile Marketing Plan: Mobile marketing has come a long way, and it’s been redefined by emergent technology. Today’s business providers wield more options than service providers can handle, and they’re impacting B2B and B2C communities alike. Across all industries, smartphone access is being used to bolster sales, promote retention and land ongoing relationships. […]

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

Can Your Business Survive without a Marketing Business Plan?

Can Your Business Survive without a Marketing Business Plan? Every business school worth its salt teaches the value of having a “Marketing Business Plan” (and most require students learn how to craft one before they graduate). All too often, however, solo- and entrepreneurial businesses try to get by without a Marketing Business Plan. And that’s unfortunate. ith a good plan in place, it’s much easier to […]

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