Tag: Marketing Research

3 KPIs You Need to Measure Every Month

  “You can’t manage what you don’t measure.”  This old business adage is as true today as it ever was, but now far easier to put into practice. With a free tool like Google Analytics, you can determine the effectiveness of your website and online efforts through ongoing measurement of KPIs (Key Performance Indicators). If […]

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

Blogging to Grow Your Business

Building a better business blog requires a strategic approach to each post you write, but fortunately for all of us time-strapped entrepreneurs, that strategy can be distilled to two simple concepts:  blog often enough to leverage the traffic multiplier, and help Google help your business.  Today, we offer a quick-start primer on how to craft […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

SEO and Google Penguine: An Update on What’s New

           Recently, Matt Cutts, head of Google’s anti-SPAM team, presented at SMX Advanced Seattle and provided an update on Google Penguin, the search engine giant’s latest SPAM-tackling algorithm. At the conference, Cutts reasserted that Penguin is designed to “tackle low quality content” and should not be viewed as a “penalty.” Cutts then went on […]

Can Your Business Survive without a Marketing Business Plan?

Can Your Business Survive without a Marketing Business Plan? Every business school worth its salt teaches the value of having a “Marketing Business Plan” (and most require students learn how to craft one before they graduate). All too often, however, solo- and entrepreneurial businesses try to get by without a Marketing Business Plan. And that’s unfortunate. ith a good plan in place, it’s much easier to […]

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