Tag: LinkedIn

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

Blogging to Grow Your Business

Building a better business blog requires a strategic approach to each post you write, but fortunately for all of us time-strapped entrepreneurs, that strategy can be distilled to two simple concepts:  blog often enough to leverage the traffic multiplier, and help Google help your business.  Today, we offer a quick-start primer on how to craft […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

SEO and Google Penguine: An Update on What’s New

           Recently, Matt Cutts, head of Google’s anti-SPAM team, presented at SMX Advanced Seattle and provided an update on Google Penguin, the search engine giant’s latest SPAM-tackling algorithm. At the conference, Cutts reasserted that Penguin is designed to “tackle low quality content” and should not be viewed as a “penalty.” Cutts then went on […]

Marketing Strategies for Improving Customer Retention

There are any numbers of ways to compete for one-time customer dollars, but the science of customer retention and repeat business is founded on just two fundamental concepts: 1) Produce marketing materials that accurately describe your product or service, and 2) deliver a product or service that is everything your marketing materials say it is, […]

Customer Acquisition 2012

Businesses fail due because of the following: Keep the Doors Open – low awareness among a target market – didn’t acquire enough profitable customers – acquired enough customers but at too high of a cost Customers are assets, acquired, managed for profit and retained to keep a competitive edge in the market places. Customer acquisition […]

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