Tag: Inbound Marketing

Google: The New Yellow Pages

      A recent survey shows that, of the 61% of global Internet users who research products online, 44% begin by using a search engine.  In the US alone, 90% of that search engine traffic is controlled by Google, which has truly become the new Yellow Pages.  But here’s the key number for your business:  […]

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

3 KPIs You Need to Measure Every Month

  “You can’t manage what you don’t measure.”  This old business adage is as true today as it ever was, but now far easier to put into practice. With a free tool like Google Analytics, you can determine the effectiveness of your website and online efforts through ongoing measurement of KPIs (Key Performance Indicators). If […]

Make Videos that Get Seen

  Over 1.3 billion videos are watched every day.   The takeaway?  If you want to get your message across to new and existing customers – and have some control over what message they hear – then you need to get a video marketing plan in place for your business!   However, it’s not as […]

The 3 Keys to Defining Your Brand

  Your brand is a lot more than a logo.  It is what defines you, your product, and your service.  It is the encapsulation of all that you stand for, how you relate to others in the marketplace, and how your customers perceive you. So, what are the 3 keys to defining your brand? Position […]

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

Blogging to Grow Your Business

Building a better business blog requires a strategic approach to each post you write, but fortunately for all of us time-strapped entrepreneurs, that strategy can be distilled to two simple concepts:  blog often enough to leverage the traffic multiplier, and help Google help your business.  Today, we offer a quick-start primer on how to craft […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

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