Tag: Customer

Google: The New Yellow Pages

      A recent survey shows that, of the 61% of global Internet users who research products online, 44% begin by using a search engine.  In the US alone, 90% of that search engine traffic is controlled by Google, which has truly become the new Yellow Pages.  But here’s the key number for your business:  […]

3 KPIs You Need to Measure Every Month

  “You can’t manage what you don’t measure.”  This old business adage is as true today as it ever was, but now far easier to put into practice. With a free tool like Google Analytics, you can determine the effectiveness of your website and online efforts through ongoing measurement of KPIs (Key Performance Indicators). If […]

The 3 Keys to Defining Your Brand

  Your brand is a lot more than a logo.  It is what defines you, your product, and your service.  It is the encapsulation of all that you stand for, how you relate to others in the marketplace, and how your customers perceive you. So, what are the 3 keys to defining your brand? Position […]

Using engagement analytics to understand what drives customer engagement

  I came across an interesting report a few weeks ago that offers an in-depth exploration into how to use engagement analytics to better understand what drives customer engagement with your brand and how you can use this information to improve your company’s revenue stream. For the uninitiated, engagement analytics give online marketers the ability […]

SEO and Google Penguine: An Update on What’s New

           Recently, Matt Cutts, head of Google’s anti-SPAM team, presented at SMX Advanced Seattle and provided an update on Google Penguin, the search engine giant’s latest SPAM-tackling algorithm. At the conference, Cutts reasserted that Penguin is designed to “tackle low quality content” and should not be viewed as a “penalty.” Cutts then went on […]

Customer Acquisition 2012

Businesses fail due because of the following: Keep the Doors Open – low awareness among a target market – didn’t acquire enough profitable customers – acquired enough customers but at too high of a cost Customers are assets, acquired, managed for profit and retained to keep a competitive edge in the market places. Customer acquisition […]

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