Tag: Brands

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

3 KPIs You Need to Measure Every Month

  “You can’t manage what you don’t measure.”  This old business adage is as true today as it ever was, but now far easier to put into practice. With a free tool like Google Analytics, you can determine the effectiveness of your website and online efforts through ongoing measurement of KPIs (Key Performance Indicators). If […]

Make Videos that Get Seen

  Over 1.3 billion videos are watched every day.   The takeaway?  If you want to get your message across to new and existing customers – and have some control over what message they hear – then you need to get a video marketing plan in place for your business!   However, it’s not as […]

SEO…Where Do I Start?

  SEO (Search Engine Optimization) is the process of improving the visibility of your website so it is more easily found by search engines, such as Google or Bing.  The basic tenet of SEO is to develop great content built around certain keywords that relate to your business. One of the main benefits of SEO […]

The 3 Keys to Defining Your Brand

  Your brand is a lot more than a logo.  It is what defines you, your product, and your service.  It is the encapsulation of all that you stand for, how you relate to others in the marketplace, and how your customers perceive you. So, what are the 3 keys to defining your brand? Position […]

Growing Your Brand on a Global Social Web

  Daymond John, Founder, President and CEO of the FUBU clothing line, knows a thing or two about branding.  Growing up in Queens, NY, John made and sold tie-top hats on the streets; the FUBU line evolved from these beginnings to become a six-billion-dollar fashion empire.  Branding is, by his own admission, one of John’s […]

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