Tag: Advertising mail

3 KPIs You Need to Measure Every Month

  “You can’t manage what you don’t measure.”  This old business adage is as true today as it ever was, but now far easier to put into practice. With a free tool like Google Analytics, you can determine the effectiveness of your website and online efforts through ongoing measurement of KPIs (Key Performance Indicators). If […]

SEO…Where Do I Start?

  SEO (Search Engine Optimization) is the process of improving the visibility of your website so it is more easily found by search engines, such as Google or Bing.  The basic tenet of SEO is to develop great content built around certain keywords that relate to your business. One of the main benefits of SEO […]

Customer Acquisition 2012

Businesses fail due because of the following: Keep the Doors Open – low awareness among a target market – didn’t acquire enough profitable customers – acquired enough customers but at too high of a cost Customers are assets, acquired, managed for profit and retained to keep a competitive edge in the market places. Customer acquisition […]

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