People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.
Digital marketing is infinitely more affordable than traditional offline marketing. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. The message self life is longer than that of traditional marketing.
Benefits of conducting your marketing digitally is the ease with which results can be tracked, monitored and collect data. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Other great benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
- Websites and SEO content
- Online video content
- Mobile Marketing
- Email marketing
- Content Marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)