Category: Social Media

What’s the Big Deal with Pinterest?

  Unless you’ve been hiding under a rock for the past year, you have heard of the rise of Pinterest, a new social media website.  How is Pinterest different than other social networks?  It allows users to create visual boards full of the things that they love most.  Planning your wedding?  You can create a […]

5 Ways to Build Engagement Through Your Facebook Page

    With more than 900 million active users, Facebook is an important channel that companies must consider in their marketing mix.  And, with around 45% of these users over the age of 45, this is not simply a channel to reach young people anymore.  So, as a brand owner, how can you effectively engage […]

Running Your Business on Twitter

Getting Business on Twitter: 7 ways to make the most of your tweets.   Using Twitter as a business lead generation tool has become one of the most effective strategies for letting potential customers know about your business, products, or services, connect with a new audience, and grow a list. As with every other form of marketing, however, there are […]

Missed Opportunities in Social Media

The missed opportunity if you are not utilizing social media: Listening to your target audience Getting to know your current clients/Customers Build your and growing brand awareness Selling more without seeming to Primary customer research Keeping up with your competition Persona development Defining your digital marketing strategy Monitoring your brand performance Building your customer service loyalty Creating […]