Category: SEO

Google: The New Yellow Pages

      A recent survey shows that, of the 61% of global Internet users who research products online, 44% begin by using a search engine.  In the US alone, 90% of that search engine traffic is controlled by Google, which has truly become the new Yellow Pages.  But here’s the key number for your business:  […]

SEO…Where Do I Start?

  SEO (Search Engine Optimization) is the process of improving the visibility of your website so it is more easily found by search engines, such as Google or Bing.  The basic tenet of SEO is to develop great content built around certain keywords that relate to your business. One of the main benefits of SEO […]

SEO and Google Penguine: An Update on What’s New

           Recently, Matt Cutts, head of Google’s anti-SPAM team, presented at SMX Advanced Seattle and provided an update on Google Penguin, the search engine giant’s latest SPAM-tackling algorithm. At the conference, Cutts reasserted that Penguin is designed to “tackle low quality content” and should not be viewed as a “penalty.” Cutts then went on […]

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