Category: Paid Search

SEO and Google Penguine: An Update on What’s New

           Recently, Matt Cutts, head of Google’s anti-SPAM team, presented at SMX Advanced Seattle and provided an update on Google Penguin, the search engine giant’s latest SPAM-tackling algorithm. At the conference, Cutts reasserted that Penguin is designed to “tackle low quality content” and should not be viewed as a “penalty.” Cutts then went on […]

Pay-Per-Click Campaigns That Work

         The concept is simple: give your customer an opportunity to purchase your product, wherever he may be surfing.  The challenge is to get the customer to take advantage of that opportunity, to actually click your ad.  And to do that, you need a pay-per-click campaign that works.  Here’s how to craft one.     […]